{"id":272,"date":"2020-10-05T17:01:27","date_gmt":"2020-10-05T15:01:27","guid":{"rendered":"https:\/\/nikoripka.de\/?p=272"},"modified":"2025-01-31T19:25:29","modified_gmt":"2025-01-31T18:25:29","slug":"brandstuve","status":"publish","type":"post","link":"https:\/\/nikoripka.de\/en\/brandstuve\/","title":{"rendered":"BRANDSTUVE"},"content":{"rendered":"<div class=\"innercontent\">\n\n\n\n<div class=\"alignnormal\"><div id=\"metaslider-id-359\" style=\"width: 100%;\" class=\"ml-slider-3-106-0 metaslider metaslider-flex metaslider-359 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"BRANDSTUVE\" data-height=\"1280\" data-width=\"1920\">\n    <div id=\"metaslider_container_359\">\n        <div id=\"metaslider_359\">\n            <ul class=\"slides\">\n                <li style=\"display: block; width: 100%;\" class=\"slide-372 ms-image\" aria-roledescription=\"slide\" data-date=\"2020-11-17 13:29:44\" data-filename=\"nikoripka_brandstuve3.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2020\/11\/nikoripka_brandstuve3.png\" height=\"1280\" width=\"1920\" alt=\"Beispielbilder der Marke in schwarz wei\u00df\" class=\"slider-359 slide-372 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-373 ms-image\" aria-roledescription=\"slide\" data-date=\"2020-11-17 13:29:44\" data-filename=\"nikoripka_brandstuve4.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2025\/01\/nikoripka_brandstuve4.png\" height=\"1280\" width=\"1920\" alt class=\"slider-359 slide-373 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-367 ms-image\" aria-roledescription=\"slide\" data-date=\"2020-11-15 18:44:49\" data-filename=\"nikoripka_brandstuve2.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2025\/01\/nikoripka_brandstuve2.png\" height=\"1280\" width=\"1920\" alt class=\"slider-359 slide-367 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/div>\n\n\n\n<p>The Brandenburg Student\u2019s Union is the association of student unions from Brandenburg\u2019s univer\u00adsities. Its State Confe\u00adrence is anchored in the Brandenburg Higher Education Act. The aim of the BRANDSTUVE is to coordinate the interests of the students and their student bodies and to represent them effectively.<\/p>\n\n\n\n<p>The BRANDSTUVE had been inactive for years. One of the first tasks of the newly elected Speakers\u2019 Council in 2018 was to reactivate the internal struc\u00adtures. Regular confe\u00adrences and a new internal platform for networking and colla\u00adbo\u00adration were crucial for this. After a successful start and with well-functioning struc\u00adtures, it was now time to take a look at the branding, as the old brand image was no longer up to&nbsp;date.<\/p>\n\n\n\n<p>The new brand identity was to replace the outdated brand image and adapt it to the new requi\u00adre\u00adments. The profile of the BRANDSTUVE was defined in open workshops with repre\u00adsen\u00adta\u00adtives from various univer\u00adsities. Several variants were then developed, and in the end the univer\u00adsities chose their favourite. The result is an identity that reflects a strong, competent and well-connected state student union. This identity includes clearly defined target groups, a new logo, a colour palette, imagery and a charac\u00adte\u00adristic&nbsp;typography.<\/p>\n\n\n\n<p>For the launch of the new identity, a fold-out flyer with general infor\u00admation about the BRANDSTUVE was designed. It intro\u00adduces the union and shows a map with an overview of the Brandenburg univer\u00adsities. The website, the internal platform and the social media accounts were also updated. New templates were created for letters, statutes, protocols, forms and slides. For public events, wooden buttons with the BRANDSTUVE logo and business cards were designed for the Speaker\u2019s&nbsp;Council.<\/p>\n\n\n\n<div class=\"alignnormal\"><div id=\"metaslider-id-637\" style=\"width: 100%;\" class=\"ml-slider-3-106-0 metaslider metaslider-flex metaslider-637 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"BRANDSTUVE \/ PROZESS\" data-height=\"1280\" data-width=\"1920\">\n    <div id=\"metaslider_container_637\">\n        <div id=\"metaslider_637\">\n            <ul class=\"slides\">\n                <li style=\"display: block; width: 100%;\" class=\"slide-647 ms-image\" aria-roledescription=\"slide\" data-date=\"2021-01-02 21:26:03\" data-filename=\"nikoripka_brandstuve7.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2021\/01\/nikoripka_brandstuve7.png\" height=\"1280\" width=\"1920\" alt class=\"slider-637 slide-647 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-646 ms-image\" aria-roledescription=\"slide\" data-date=\"2021-01-02 21:26:03\" data-filename=\"nikoripka_brandstuve6.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2021\/01\/nikoripka_brandstuve6.png\" height=\"1280\" width=\"1920\" alt class=\"slider-637 slide-646 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-645 ms-image\" aria-roledescription=\"slide\" data-date=\"2021-01-02 21:26:03\" data-filename=\"nikoripka_brandstuve5.png\" data-slide-type=\"image\"><img decoding=\"async\" data-src=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2021\/01\/nikoripka_brandstuve5.png\" height=\"1280\" width=\"1920\" alt class=\"slider-637 slide-645 msDefaultImage lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1280;\"><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/div>\n\n\n\n<\/div>\n<aside class=\"metaside\">\n\n\n\n<h2 class=\"wp-block-heading medien\">Service<\/h2>\n\n\n\n<ul class=\"wp-block-list medien\">\n<li>Brand design<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading medien\">Media<\/h2>\n\n\n\n<ul class=\"wp-block-list medien\">\n<li>badges<\/li>\n\n\n\n<li>letter\u00adheads<\/li>\n\n\n\n<li>flyers<\/li>\n\n\n\n<li>forms<\/li>\n\n\n\n<li>presen\u00adtation&nbsp;slides<\/li>\n\n\n\n<li>documents<\/li>\n\n\n\n<li>social media<\/li>\n\n\n\n<li>business cards<\/li>\n\n\n\n<li>website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading links\">Links<\/h2>\n\n\n\n<ul class=\"wp-block-list links\">\n<li><a href=\"http:\/\/brandstuve.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website der&nbsp;BRANDSTUVE<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"metadaten\">2019<\/p>\n\n\n\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>The Brandenburg Student\u2019s&nbsp;Union<\/p>","protected":false},"author":1,"featured_media":386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1],"tags":[27],"class_list":["post-272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafik","tag-markenidentitaet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRANDSTUVE &#8211; Niko Ripka<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nikoripka.de\/en\/brandstuve\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRANDSTUVE &#8211; Niko Ripka\" \/>\n<meta property=\"og:description\" content=\"Die Brandenburgische Studierendenvertretung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nikoripka.de\/en\/brandstuve\/\" \/>\n<meta property=\"og:site_name\" content=\"Niko Ripka\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-05T15:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T18:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nikoripka.de\/wp-content\/uploads\/2020\/11\/nikoripka_brandstuve3-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Niko Ripka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Niko Ripka\" \/>\n\t<meta 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